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New data protection legislation came into effect under The General Data Protection Regulation (GDPR) 2016/679 on 25thMay 2018. It is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. 

The London Sleep Company is committed to protecting the privacy of our customers and visitors. 

What are your rights?  

The General Data Protection Regulation sets out the following rights for customers and their data: 


·       The right to be informed - Individuals have the right to be informed about the collection and use of their personal data, and have to opt in for their data to be collected. 

·       The right of access - Individuals have the right to access their personal data and to ask how their data is being used.

·       The right to rectification - Individuals have the right to have inaccurate personal data corrected, or completed if it is incomplete.

·       The right to erasure – Individuals have the right to withdraw their consent for a company to use their data and have their data deleted. The right to erasure is also known as ‘the right to be forgotten’.  

·       The right to restrict processing - Individuals can request that their data is not used for processing. 

·       The right to data portability – Individuals have the right to obtain and transfer their data for their own purposes across different services.

·       The right to object - Individuals have the right to object to the processing of their personal data in certain circumstances.

·       The right to be notified - Individuals have the right to be notified of any security breaches which may compromise their personal data within 72 hours. 


The London Sleep Company's Use of your Data:

The London Sleep Company is committed to protecting your privacy and data security. We strictly adhere to the requirements of the GDPR in the UK. The purpose of this document is to explain to you how your personal information is collected, used, and shared when you visit or make a purchase from (the Site).


The London Sleep Company, together with its marketing, analytics, technology and other trusted partners, uses certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts). 


We receive, collect and store any information you enter on the Site or provide us in any other way. In addition, when you visit the Site, we automatically collect certain information, including information relating to your web browser, the internet protocol (IP) address used to connect your computer to the internet; login; e-mail address; password; computer and connection information and purchase history. Also, as you browse the Site, we may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, which search terms of websites referred you to the Site, and methods used to browse away from the Site. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.


The following technologies may be used to collect that information: 


Cookies: In order for some of the technologies we use to work properly, a small data file (“cookie”) must be downloaded and stored on your device. By default, we use several persistent cookies for purposes of session and user authentication, security, monitoring performance of our services and marketing campaigns, and generally providing and improving our services.


If you want to delete or block any cookies, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is also available at (note that this website is not provided by The London Sleep Company and we therefore cannot ensure its security, accuracy, completeness or availability).


Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of the Site, or may otherwise adversely affect your user experience.


Clear Gifs: We may employ a software technology called “clear gifs” (a.k.a. Web Beacons/Web Bugs), which enables us to improve our services by measuring their effectiveness and performance. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, however are not stored on your device, but instead embedded within our services.


Flash and HTML5: We may also employ certain tracking technologies known as “Flash cookies” and “HTML5”, mainly for advertising purposes. Various browsers may offer their own management tools for removing or blocking such technologies. Additional information about managing Flash cookies is available here. (Please note that this website is not provided by The London Sleep Company and we therefore cannot ensure its security, accuracy, completeness or availability).


Behavioural Targeting/Re-Targeting: Certain third party services and ad networks may display advertising on other websites. Such parties may use certain tracking technologies to collect certain information about your activities on the Site and different third party services to provide you with targeted advertising based on your interests and preferences. You may opt-out of receiving targeted ads from certain advertisers and ad networks by clicking here (or if you are located in the European Union click here (provided by (Please note that these websites are not provided by The London Sleep Company and we therefore cannot ensure their security, accuracy, completeness or availability). Please note this does not opt you out of receiving all advertising and that your opt-out will only be in relation to the specific advertising. You will continue to receive advertising for which you have not opted out.


Log files: these track actions occurring on the Site. They also collect data including IP address, browser type, internet provider, referring and/or exit pages, and date and time stamps.


Web beacons, tags and pixels: these are electronic files used to record information about how you browse the Site.


We use information collected about your device to help us check for potential risk and fraud and to improve and optimise our Site (e.g. by producing analytics about how our customers interact with the Site, and to assess the success of any marketing and advertising campaigns we are running).


If you make an enquiry, we will need to know certain information in order to respond, e.g. your full name, email address and phone number. When you place an order, we need to know your full name, billing and shipping address, email address, and phone number. This information allows us to respond to your enquiry and process your order.

When you place an order with us, you consent to us obtaining your information for the sole purpose of providing the services. We will not use your data for marketing campaigns unless you give us permission to do so. It may, however, be used for data analysis. 

Information we collect is used to generally to fulfil any orders placed through the Site (including processing payment, organising shipping and sending you invoices and/or order confirmations). In addition, we use this information to communicate with you and, when you have given us permission to do so, provide you with information or marketing materials relating to our products or services. 


If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. 


We strictly comply with the GDPR, as do all of our trusted partners (including, but not limited to, service providers, billing and payment processing services, online market places, web analytics, email distribution and monitoring services, performance measurement, data optimization and marketing services, distributors, legal and financial advisors). We share your personal information in a GDPR compliant manner with third parties to help us provide our services. This may include international data transfers, but strictly in line with GDPR. We also use Google Analytics to help us understand how our customers interact with the Site. If you want to know more about how Google uses your Personal Information, you can find more information here:  You can also opt-out of Google Analytics here: (Please note that these websites are not provided by The London Sleep Company and we therefore cannot ensure their security, accuracy, completeness or availability).

We may also share your personal information in order to comply with applicable laws and regulations, to respond to a search warrant or other lawful request for information we receive, or to otherwise protect our rights.


The London Sleep Company does not sell, rent or exchange your personal information with any third party for commercial reasons.


The London Sleep Company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by The London Sleep Company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


We may retain your personal information for as long as your user account is active, or as otherwise needed to provide you with our services.


We may continue to retain such personal information even after you deactivate your user account and/or cease to use any particular services, as reasonably necessary to comply with our legal obligations, to resolve disputes regarding our users, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests. 


Where your personal information is no longer required we will ensure it is securely deleted. If you believe us to be handing your data incorrectly, then you are within your rights to contact the Information Commissioner's Office (ICO).


If you decide to withdraw your consent for us to hold your personal details, your data will be manually removed from our company databases and any hardcopies will be destroyed. If you don’t want us to process your data anymore, please contact us at


In accordance with the UK data protection legislation, we adhere to strict security procedures relating to the storage and disclosure of information which you have given us, in order to prevent unauthorised access. Regardless of the measures and efforts taken by The London Sleep Company, we cannot and do not guarantee the absolute protection and security of your personal information or any other content you upload, publish or otherwise share with The London Sleep Company or anyone else. We therefore encourage you to set strong passwords for your user account , and avoid providing us or anyone with any sensitive information of which you believe its disclosure could cause you substantial or irreparable harm. We do not collect sensitive information about you except when you specifically and knowingly provide it. 


Our Site offers publicly accessible blogs. Please be aware that any information you provide in any such areas may be read, collected, and used by others who access them. To request removal of your personal information from our blogs, feel free to contact us at:  In some cases, we may not be able to remove your personal information from such areas. For example, if you use a third party application to post a comment (e.g. the Facebook social plugin application) while logged in to your related profile with such third party, you must login into such application or contact its provider if you want to remove the personal information you posted on that platform.


In any event, we advise against posting any information (or use any posting means to post information) you don’t wish to publicize on these platforms/you do not wish to be public.


We like to keep our database up to date and accurate, so you can check, update or remove your personal details by emailing us at

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 


If you are a European resident, you have the right to access the personal information we hold about you. You also have the right to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at

We may update this privacy policy from time to time. This may be to reflect changes to any of our practices or for other operational, legal or regulatory reasons. We encourage you to periodically review this page for the latest information on our privacy practices.


Unless stated otherwise, our most current Privacy Policy ( applies to all information that we have about you, with respect to the Site.


You may unsubscribe from our marketing emails, mailing list, waiting list or any other marketing communication at any time by clicking ‘unsubscribe’ at the bottom of our emails. Alternatively, please contact us at


This Privacy Policy, our Terms and Conditions and your use of the Site are governed by English Law and you agree to submit to the exclusive jurisdiction of the English Court. This does not affect your statutory rights. 


By using any part of the Site (including completing your customer registration with us and/or placing an order on the Site) you agree to this Privacy Policy, and agree to be bound by our Terms and Conditions (, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable laws.  If you do not agree to this Privacy Policy, or do not agree to be bound by our Terms and Conditions, all applicable laws and regulations, or that you are responsible for compliance with any applicable laws, you are prohibited from using or accessing the Site.


If you have any questions about privacy or this policy, please send us an email at the following address:

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